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researchJul 20, 2025

Study: AI Deepfakes Impacting Elections, 40% of Voters Exposed to AI-Generated Fake Political Content

A tracking study by New York University researchers during elections in multiple countries found that about 40% of surveyed voters had encountered AI-generated fake political content, with 25% mistakenly believing it was real. The study calls for platforms to mandate labeling of AI-generated content and proposes a framework to prevent AI election interference. Several countries have initiated legislative processes for AI election security.

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Study: AI Deepfakes Impacting Elections, 40% of Voters Exposed to AI-Generated Fake Political Content | AI Skill Navigation | AI Skill Navigation