Perplexity AI Launches Shopping: AI Search Becomes AI Commerce Platform

Perplexity AI's entry into shopping with 'Buy with Pro' represents AI search evolving into a full commerce layer. Users can research products, compare prices, read reviews, and complete purchases without leaving the AI interface. Early metrics show 18% checkout conversion rate from product research queries — significantly above e-commerce industry averages. The move positions Perplexity as a potential threat to both Google Shopping and Amazon product search, and signals AI search monetization shifting from advertising to transaction fees.