AI E-commerce Personalization

Personalization increases conversion by showing customers relevant products.

python
from openai import OpenAI
client = OpenAI()
def personalize_recommendations(user_history: list, catalog: list) -> list:
    prompt = f"Given purchase history: {user_history}, recommend from: {catalog[:20]}"
    r = client.chat.completions.create(
        model="gpt-4o-mini",
        messages=[{"role":"user","content":prompt}]
    )
    return r.choices[0].message.content

Applications: product recommendations, search personalization, email targeting.